From: Stanford ECorner on Thu, Feb 03 2011 5:01 PM

At Box.net’s inception, customers were charged for storage when they signed up. However, Box.net CEO and Co-Founder Aaron Levie, and his team, realized they wanted to grow the customer base by lowering barriers to product adoption. In this clip, Levie describes the company's successful impl...

From: Stanford ECorner on Thu, Feb 03 2011 5:01 PM

Aaron Levie, Box.net CEO and co-founder, describes the decision to leave college to follow through on developing his company. Levie started Box.net after seeing his fellow students' need for cost-effective, online storage. After launching Box from his dorm room, and finding initial success,...

From: Stanford ECorner on Thu, Feb 03 2011 5:01 PM

Box.net CEO Aaron Levie is an entrepreneur who seeks to reinvent how enterprise businesses share content across their organizations. In 2005, Levie saw the need for affordable storage on the Internet, and co-founded Box.net out of his college dorm room. In this high-energy lecture, Levie shares ...

From: Stanford ECorner on Thu, Feb 03 2011 5:01 PM

Calera founder Brent Constantz is an innovator who believes that successful entrepreneurs are the ones who follow through on their original vision. Drawing upon his deep background as a successful serial entrepreneur, Constantz shares his entrepreneurial experiences and discusses many of the com...

From: Stanford ECorner on Thu, Feb 03 2011 5:01 PM

Box.net CEO Aaron Levie says that his company spends a tremendous amount of time on building an innovative culture as the organization continues to grow. As many of the individuals they hire today may soon be managers, Box carefully selects whom they bring aboard and sets high targets for perfor...

From: Stanford ECorner on Thu, Feb 03 2011 5:01 PM

Box.net CEO and Co-Founder Aaron Levie started his company with friends he had known since high school. Levie shares the dangers and benefits of starting an organization with close friends, including the positive "hum" and high level of trust that can build between group members dedicated to a v...

From: Stanford ECorner on Sat, Jan 22 2011 4:51 PM

In 1989, as a senior at Princeton University, Teach For America CEO and Founder Wendy Kopp was a public policy major concerned about inequity in American education. Her idea for Teach For America was born from a desire to right these injustices, and realizing classmates searching to make a diffe...

From: Stanford ECorner on Sat, Jan 22 2011 4:51 PM

CEO and Founder Wendy Kopp discusses Teach For America’s challenge to face major organizational learning curves, in its early years. Kopp describes how this process continues, as the organization continues to try and better answer questions around issues of recruitment, training, professional de...

From: Stanford ECorner on Sat, Jan 22 2011 4:50 PM

Wendy Kopp, Teach For America’s CEO and founder, is driven to end educational inequity across the nation. In this seminar, Kopp shares her entrepreneurial story of starting Teach For America straight out of college, and articulates the sense of urgency that she and her organization still feel fo...

From: Stanford ECorner on Sat, Jan 22 2011 4:50 PM

"Embrace your inexperience," says Wendy Kopp, CEO and Founder of Teach For America, as "inexperience can be an asset because you don’t know what is impossible." Kopp reminds social entrepreneurs they will need a lot of help, and to not try to do it all alone. Kopp also encourages social entrepre...

From: Stanford ECorner on Sat, Jan 22 2011 4:50 PM

Sometimes fundamental lessons are learned the hard way, according to Teach For America CEO Wendy Kopp. She explains that when an organization learns through tough experience, the insights gained become core lessons that stay with you. Kopp also articulates both the challenges and advantages that...

From: Stanford ECorner on Sat, Dec 11 2010 3:38 PM

Attorney Martin Nichols suggests separating legal issues from business issues before entering into negotiations. This strategy is often very helpful, particularly in face-to-face negotiations. In meetings and conference calls, Nichols sets out an agenda and key issues, and then tries to come up ...

From: Stanford ECorner on Sat, Dec 11 2010 3:37 PM

Individuals or startups seeking legal advice need to obtain solid referrals on all prospective attorneys. Martin Nichols, partner at legal firm DLA Piper, believes entrepreneurs often don’t need big legal teams, but should always seek efficient legal teams.

From: Stanford ECorner on Sat, Dec 11 2010 3:37 PM

Attorney Martin Nichols believes clients should receive the best practical advice from an attorney, even when the client is in a legally superior position during a negotiation. Nichols shares an anecdote where he needed to explain to a client the practical value of not fighting for a previously ...

From: Stanford ECorner on Sun, Dec 05 2010 3:36 PM

Stanford GSB Professor Jennifer Aaker talks about corporate brand experiments, such as Terminal Man, a famed Twitterer for an airline company, and other unprecedented tests in social media communications. Her analysis is that companies that embrace and interact with individual commentary in digi...

From: Stanford ECorner on Sun, Dec 05 2010 3:36 PM

Focus on making your employees excited about the brand, rather than just the customers. This is the new face of forward-thinking companies, says Jennifer Aaker, a professor with Stanford’s Graduate School of Business. This strategy is now employed more often, giving employees their own blogs, Tw...

From: Stanford ECorner on Sun, Dec 05 2010 3:36 PM

In their quest for an authentic viral campaign, the global soft drink giant gave $50,000 to seven teams worldwide, one of whom created the Coke Happiness Machine. Stanford GSB Professor Jennifer Aaker, shows this popular YouTube video, and talks about how this small investment had big payoff for...

From: Stanford ECorner on Sun, Dec 05 2010 3:36 PM

Happiness drives many of us, but often down the wrong road. How can our desire to please ourselves so often lead us astray? Stanford Graduate School of Business Professor Jennifer Aaker states that happiness has many nuanced definitions between excitement and peacefulness. The way you choose to ...

From: Stanford ECorner on Sun, Dec 05 2010 3:36 PM

Using the case study of Team Sameer - a successful social media campaign to find a bone marrow donor for a man with leukemia - Stanford GSB professor Jennifer Aaker goes into detail on the effective strategies of an email plea sent to just 450 people, which lead to nearly 25,000 participants nat...

From: Stanford ECorner on Mon, Nov 29 2010 3:03 PM

Stanford professor and author Bob Sutton covers a number of hallmarks and strategies of smart, in-tune bosses. While traditional management theory dictates constant monitoring of employees and processes, this may not be the best tactic, says Sutton. His research reports this is particularly true...