From: MIT TechTV on Thu, Jun 10 2010 8:26 PM

“PIN Optimal Auction Vehicle Distribution (ODAV) System: Applying Price Forecasting, Elasticity Estimation, and Genetic Algorithm to Used Vehicle Distribution” by Jie Du, Lili Xie, and Stephan Schroeder (J. D. Power and Associates) Automotive manufacturers and their captive channels need to re...

From: MIT TechTV on Thu, Jun 10 2010 8:26 PM

“Marketing Mix Recommendations to Maximize Value Growth at P&G Asia-Pacific.” by V Kumar, Jia Fan (University of Connecticut), Rohit Gulati, and P Venkat (P&G Asia Pacific) The team worked with Proctor and Gamble in India to optimize its marketing mix for higher profits in the Indian heavy-dut...

From: MIT TechTV on Thu, Jun 10 2010 8:26 PM

“Incentive Planning System: A DSS for Planning Pricing and Promotions in the Automobile Industry” by Professor Jorge Silva-Risso from the University of California, Riverside, and J.D. Power’s Irina Ionova This work reports on a promotion analysis tool that enabled automobile manufacturers to ...

From: MIT TechTV on Thu, Jun 10 2010 8:26 PM

03 “BRAN*EQT: A Model and Simulator for Estimating, Tracking, and Managing Multi-category Brand Equity at Allstate” by Venkatesh Shankar, Pablo Azar, and Matthew Fuller In the BRAN*EQT study the researchers examine the drivers of the Allstate brandname. By understanding how advertising investme...

From: MIT TechTV on Thu, Jun 10 2010 8:26 PM

03 “BRAN*EQT: A Model and Simulator for Estimating, Tracking, and Managing Multi-category Brand Equity at Allstate” by Venkatesh Shankar, Pablo Azar, and Matthew Fuller In the BRAN*EQT study the researchers examine the drivers of the Allstate brandname. By understanding how advertising investme...

From: MIT TechTV on Thu, Jun 10 2010 8:26 PM

“The Power of CLV at IBM” by V. Kumar, Denise Beckman, Tim Bohling, Rajkumar Venkatesan This work involves a carefully planned and implemented program within IBM to optimize the number of times the organization “touches” its customers, incorporating innovations with respect to alignment with c...

From: MIT TechTV on Thu, Jun 10 2010 8:26 PM

“Planning New Tariffs at Tele.Ring – An Integrated STP Tool Designed for Managerial Applicability” by Martin Natter, Andreas Mild, Alfred Taudes, and Udo Wagner Telering is a leading cellular phone supplier within Austria. A new entrant threatened its position and past experience suggested its...

From: MIT TechTV on Wed, Jun 09 2010 8:26 PM

"A Dynamic Model of Consumer Choice to Brand Development" by John Roberts of the Australian National University and London Business School, Peter Danaher of Melbourne Business School, Alan Simpson of Forethought Research and Ken Roberts of Forethought Research. This work describes the ...

From: MIT TechTV on Sat, May 29 2010 8:23 PM

"Uncovering Implicit Customer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities Variable Annuity Sales" by V. Kumar of Georgia State University, and Denish Shah of Georgia State University. A variable annuity (VA) is a popular product for investing retir...

From: MIT TechTV on Sat, May 29 2010 8:23 PM

"Dynamic Marketing Budget Allocation across Countries, Products, and Marketing Activities at Bayer"by Marc Fischer of the University of Passau, Sönke Albers of the Chrisitan-Albrechts University and Niles Wagner of the University of Passau. The authors report on the development of an i...

From: MIT TechTV on Sat, May 29 2010 8:23 PM

"Dynamic Marketing Budget Allocation across Countries, Products, and Marketing Activities at Bayer"by Marc Fischer of the University of Passau, Sönke Albers of the Chrisitan-Albrechts University and Niles Wagner of the University of Passau. The authors report on the development of an i...

From: MIT TechTV on Sat, May 29 2010 8:23 PM

"Marketing Profit Impact: Quantifying Online and Offline Funnel Progression at Inofec"by Thorsten Wiesel of the University of Groningen, Koen Pauwels of Ozyegin University and Joep Arts of VU University. Inofec, an SME producer of office furnishings, desired a more analytic approach t...

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